Bitter Campari Soda, Depero

Painter: Fortunato Depero The painting Bitter Campari Soda, painted by Depero, is an advertising poster created for the Italian company Campari during the communication campaign managed by the artist. It was during this artistic and business marriage of Campari/Depero that the artist brought to life a communication strategy comparable to those implemented by modern communication agencies, and managed to unite the genius of art with that of industry, thus following the Futurist ideal. The union was so fruitful and timeless that even today the small bottle of the drink retains the format designed by Depero in 1932. Learn more about Futurist art